
Content Creator
How do we make meaning in people’s lives today?
As a Content Creator, I help brands earn their way into people’s homes across the globe. In a collaborative team environment, I have the skills and expertise to deliver high-impact, effective creative in various media formats.
content strategy
editorial development
story telling
art direction
graphic design
photography
video
copywriting
social media
blog
influencer partnerships and collaborations
digital: web, mobile, email
catalog and print
events
packaging

Branding
Williams Sonoma and
Williams Sonoma Home
catalog covers

Williams Sonoma editorial story: Journey to Japan




Williams Sonoma Home editorial story: Modern sophistication





Williams Sonoma Home editorial story: Composed cool











Introducing the AERIN Collection for Williams Sonoma
Video:
Content development, on-set interview and art direction, post-production





Summer Entertaining with Aerin Lauder
Video:
Content development, on-set interview and art direction, post-production

story telling
How an exploratory trip to Cuba led to the Spring 2018 marketing campaign with components including editorial and recipe development, blog post, digital and social media deliverables




digital marketing campaign (organic)

williams sonoma TASTE blog post: author and photographer




Packaging: print production management for housewares products and speciality food


