Heidi K Dewell: Strategic Thinker, Content Creator, Leader, Planner, Traveler
Branding

Content Creator

How do we make meaning in people’s lives today?
As a Content Creator, I help brands earn their way into people’s homes across the globe. In a collaborative team environment, I have the skills and expertise to deliver high-impact, effective creative in various media formats.

content strategy
editorial development
story telling
art direction
graphic design
photography
video
copywriting
social media
blog
influencer partnerships and collaborations
digital: web, mobile, email
catalog and print
events
packaging

Branding

Branding

Williams Sonoma and
Williams Sonoma Home
catalog covers

Williams Sonoma editorial story: Journey to Japan

Williams Sonoma editorial story: Journey to Japan

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Williams Sonoma Home editorial story: Modern sophistication

Williams Sonoma Home editorial story: Modern sophistication

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Williams Sonoma Home editorial story: Composed cool

Williams Sonoma Home editorial story: Composed cool

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Introducing the AERIN Collection for Williams Sonoma

Video:
Content development, on-set interview and art direction, post-production

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Summer Entertaining with Aerin Lauder

Video:
Content development, on-set interview and art direction, post-production

story telling

story telling

How an exploratory trip to Cuba led to the Spring 2018 marketing campaign with components including editorial and recipe development, blog post, digital and social media deliverables

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digital marketing campaign (organic)

digital marketing campaign (organic)

williams sonoma TASTE blog post: author and photographer

williams sonoma TASTE blog post: author and photographer

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Packaging: print production management for housewares products and speciality food

Packaging: print production management for housewares products and speciality food

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